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TIP: How to Create Desire

Many times, getting users on board for a change is one of the biggest challenges.

When "Creating Desire" it is important to consider the change from the users' perspective.
Frankly, other than executive and upper management, many users aren't that concerned with the long-term success of the business. for the change, they want to know "What's in if for me?"

What's In It For Me (WIIFM)
In answering this question, I often find it easier to answer the following:
- what do I have that I don't want?
- what do I want that I don't have?
By answering these 2 questions, this not only determines how to create desire and "market" the change,
but is also narrows down the focus for the users, stakeholders, change team and project team.